As B2B buyers expect more personalized, detailed information throughout the sales cycle, subject matter experts (SMEs) have become increasingly vital.
Whether it’s a product manager who can speak to the intricacies of your product use cases or a security professional who understands the complexities of GDPR, B2B selling “takes a village” now more than ever.
As a result, engaging SMEs has become more complex and more frequent.
So, how do you make engagements with these SMEs effective, meaningful, and mutually beneficial?
Check out our latest guide on the 4 Steps to Engaging SMEs in the Sales Process:
DOWNLOAD NOW
![](https://cdn.prod.website-files.com/5db74dd065dc467e032a56ed/5f17302d014b415d03bec8a5_BLctpgvpt9rPMNY12EsCTbmh3kiP3PJkAt1zZhFqBEkaYPcrSAo0U5eZe0gc5F38Bdh1mLGitt1x4kCaHbpSJ3jRI8x8UuU2lxHRSqDMGYaaJvAHhb-QUAyxen__W_mVOvxc9jGb.png)