Unlocking Mid-Funnel Velocity: A Roundtable with Revenue Leaders

Recording from Webinar

Abstract

How is your sales team maintaining deal velocity through the middle of the funnel? During this webinar, hear from revenue experts on the subject.

What Will Attendees Learn?

How revenue leaders are driving opportunity effectiveness through the middle of the sales funnel.
Common (and current) challenges in the middle of the funnel and how to overcome them.
How content plays a key role in personalization and value-creation on each opportunity.

Panelists

James Springhetti

RVP of Sales, West

As a sales leader, James empowers and enables his team to maximize their efforts every day. He's passionate about helping his team grow, learn and exceed expectations.

James' team benefits from his 13 plus years of experience as an individual contributor, sales trainer, inside manager, and field sales regional vice president selling technology.

His interest in martech and sales enablement fuels his passion to work with his team every day to provide exceptional buying experiences.

Meagen Eisenberg

CMO

Meagen has spent more than 20 years in high-tech and most recently as the CMO of TripActions, previously CMO of MongoDB (Nasdaq: MDB) and on the boards of G2, TinyPulse and Reactful. Before joining MongoDB, she was VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers.

Meagen has advised more than 25 tech companies such as Branch.io, Chorus.ai, Sendoso, CoreOS (acquired by RedHat), Accompany (acquired by Cisco Systems), TinyPulse and SumoLogic, seven of which were acquired in the past two years.

She has an MBA from Yale SOM, and a Bachelor of Science degree in MIS and a minor in CSC from Cal Poly – SLO.

Colleen Bashar

SVP, Global Solution Sales

Senior Sales Executive focused on Enterprise Software for over 20 years who thrives in challenging or uncertain environments where leadership skills and ambition combine to produce remarkable results.

As a mother of two, Colleen is passionate about lifting up women in technology and uses her skills to help mentor other women seeking similar career paths. Colleen has a Biomedical Engineering degree from Boston University and an MBA from Duke University.

Moderator

Thad Eby

CEO